[PDF.51lg] Tuning into Mom: Understanding America's Most Powerful Consumer

Tuning into Mom: Understanding America's Most Powerful Consumer

[PDF.uv26] Tuning into Mom: Understanding America's Most Powerful Consumer

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 | #1434344 in eBooks |  2011-09-28 |  2011-09-28 | File type: PDF

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||1 of 1 people found the following review helpful.| A MARKETERS MUST!|By Peter Klein|NOTHING beats the combination of disciplined, fact/data-based analysis combined with experience, good judgment and creativity in delivering an insightful and actionable 'NEW LEARNING' for the art and science of Marketing and Communications. If you are a marketer in a small-medium-large public or private company in ANY industry (or work for a con| |

“Tuning into Mom lives up to its title’s promise by helping readers understand the mind-set of moms. The authors “listened”

American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the “American Mom” ma...

You can specify the type of files you want, for your device.Tuning into Mom: Understanding America's Most Powerful Consumer   |  Michal Clements. A good, fresh read, highly recommended.

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