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Transformational Sales: Making a Difference with Strategic Customers

Philip Kotler, Marian Dingena, Waldemar Pfoertsch




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 | #2742562 in eBooks |  2015-09-11 |  2015-09-11 | File type: PDF

||0 of 0 people found the following review helpful.| What you need to learn about insight selling|By Denise|This book sums up what is essential to have a winning sales team in today’s overly competitive business arena. It teaches business owners and leaders to regard the time and money spent on strategic customers as an investment rather than expense; and to collaborate with them to achieve long-term competitive advantage.|From the Back Cover||​Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is

​Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation, starting with sales itself. Companies choosing this approach can make a significant and meaningful difference with strategic customers, moving beyond the competit...

You can specify the type of files you want, for your device.Transformational Sales: Making a Difference with Strategic Customers   |  Philip Kotler, Marian Dingena, Waldemar Pfoertsch.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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