[PDF.70nm] Trade Promotion Strategies: Best Practices (The International Business Collection)

Trade Promotion Strategies: Best Practices (The International Business Collection)

[PDF.ka03] Trade Promotion Strategies: Best Practices (The International Business Collection)

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 | #2803493 in eBooks |  2012-01-13 |  2012-01-13 | File type: PDF

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||About the Author|Claude Cellich is vice president of external relations at the International University in Geneva, Switzerland and a professor of cross-cultural business negotiations. Prior to joining academia, he held diplomatic positions with the International

New opportunities are emerging constantly, as part of the globalization process creating new markets, with new players and challenging current business practices. Creating or exploiting opportunities on an individual basis is not the best practice: it is much more productive (and much less risky) to participate in national Trade Promotion Programs designed and implemented with government assistance. In recent years, Trade Promotion Institutions have developed national s...

You easily download any file type for your gadget.Trade Promotion Strategies: Best Practices (The International Business Collection)   |  Claude Cellich. A good, fresh read, highly recommended.

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