[PDF.69vn] Tourism and Social Marketing (Routledge International Series in Tourism, Business and Management)
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Tourism and Social Marketing (Routledge International Series in Tourism, Business and Management)
C. Michael Hall
[PDF.qv70] Tourism and Social Marketing (Routledge International Series in Tourism, Business and Management)
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| #3037941 in eBooks | 2014-02-24 | 2014-02-24 | File type: PDF||1 of 1 people found the following review helpful.| Five Stars|By SANGHOON LEE|Excellent|||"This text provides a valuable and timely contribution to the literature on the increasingly important concept of social marketing and its application to tourism. Well researched and insightfully written combining theory with relevant examples of curr
Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic an...
You easily download any file type for your device.Tourism and Social Marketing (Routledge International Series in Tourism, Business and Management) | C. Michael Hall. A good, fresh read, highly recommended.
