[PDF.76ua] Thinking in New Boxes: A New Paradigm for Business Creativity

Thinking in New Boxes: A New Paradigm for Business Creativity

[PDF.vd77] Thinking in New Boxes: A New Paradigm for Business Creativity

Thinking in New Boxes:  Luc De Brabandere, Alan Iny epub
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 | #300089 in eBooks |  2013-09-10 |  2013-09-10 | File type: PDF

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||1 of 1 people found the following review helpful.| You must like the running example to really like the book|By Jackal|They have a fictitious case that runs through the entire book about a video game company. If you learn by following one example, you will like the book more. I find it a bit tedious and overly pedagogical. Don't really expect a French/European perspective. The authors have really wanted to write a North-America| |Thinking in New Boxes is a five-step guide that leverages the authors’ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.
 
LIGHTERS?
 
With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And ...

You can specify the type of files you want, for your device.Thinking in New Boxes: A New Paradigm for Business Creativity   |  Luc De Brabandere, Alan Iny. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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