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The Ultimate Secrets of Advertising
John Philip Jones
[PDF.bi07] The Ultimate Secrets of Advertising
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| #3575165 in eBooks | 2001-09-21 | 2012-07-05 | File type: PDF|||"John Philip Jones’s new book is a provocative and lively challenge to much conventional advertising practice." (PAUL FELDWICK)
"Professor John Philip Jones is more than a fine teacher, he is an exceptional thinker. John at last b
This book is based on state-of-the-art research, including pure single-source research, consumer panel research, a predictive technique to pre-test television commercials, econometric evaluation, and studies of market and brand aggregates. Although the data in the book is based on sound samples and proven measurement techniques, they are explained with the simplest mathematics and the clearest prose.
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