[PDF.38cv] The Silver Market Phenomenon: Marketing and Innovation in the Aging Society

The Silver Market Phenomenon: Marketing and Innovation in the Aging Society

[PDF.ab81] The Silver Market Phenomenon: Marketing and Innovation in the Aging Society

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 | #3063292 in eBooks |  2010-11-01 |  2010-11-01 | File type: PDF

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|| |From an in-depth global overview of the mature market, through design and product development for older consumers, to the marketing implications, this book has it all. With contributions from experts around the world, the book recognises that population ageing

The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while...

You can specify the type of files you want, for your device.The Silver Market Phenomenon: Marketing and Innovation in the Aging Society   |  From Springer. A good, fresh read, highly recommended.

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