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The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point

Panos Mourdoukoutas, George J. Siomkos




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 | #4174378 in eBooks |  2009-10-03 |  2009-10-03 | File type: PDF

||0 of 1 people found the following review helpful.| Good book about WOM, practical and easy to understand|By alfredoquintana|The seven principles of WOM Marketing is a good book about WOM, it's practical and easy to understand. It clearly states the importance of targeting the right group for a WOM campaign.|From the Back Cover||Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J S

Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers!


The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it r...

You easily download any file type for your gadget.The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point   |  Panos Mourdoukoutas, George J. Siomkos. A good, fresh read, highly recommended.

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