[PDF.08uu] The Service Dominant Logic of Marketing: Literature Review and Similarities with Business-to-Business Marketing

The Service Dominant Logic of Marketing: Literature Review and Similarities with Business-to-Business Marketing

[PDF.ff47] The Service Dominant Logic of Marketing: Literature Review and Similarities with Business-to-Business Marketing

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 | #3525561 in eBooks |  2011-07-19 |  2011-07-19 | File type: PDF

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Bachelor Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Otto Beisheim School of Management Vallendar, language: English, abstract: This thesis aims at looking into the reactions and discussions regarding the proposed service-dominant logic (S-D logic) in more detail. Seven years after the initial publication in the Journal of Marketing, no comprehensive overview of the exis...

You easily download any file type for your device.The Service Dominant Logic of Marketing: Literature Review and Similarities with Business-to-Business Marketing   |  Christina Anhäuser. I was recommended this book by a dear friend of mine.

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