[PDF.48pm] The SAGE Handbook of Social Marketing

The SAGE Handbook of Social Marketing

[PDF.gc63] The SAGE Handbook of Social Marketing

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 | #2879079 in eBooks |  2011-11-30 |  2014-06-15 | File type: PDF

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|| |This SAGE Handbook marks an important milestone in the history of social marketing. Not only does its publication acknowledge just how far we've come in the past four decades, but this reference manual provides social marketers with a valuable overview of the

For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing ho...

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