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The Routledge Companion to the Future of Marketing (Routledge Companions in Business, Management and Accounting)

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 | #2771992 in eBooks |  2014-01-10 |  2014-01-10 | File type: PDF

|| | |Every discipline needs to be reexamined in its fundamentals, given the huge impact of 21st century globalization and technology on our global market, economy and society. Those of us in marketing are in the midst of a changing marketing pa

Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular basis, the future of marketing opens up a world of exciting opportunities. Going beyond a state-of-the-art view of the discipline, this innovative volume focuses on the advances being made in many different areas such as; critical thinking, new paradigms, n...

You easily download any file type for your device.The Routledge Companion to the Future of Marketing (Routledge Companions in Business, Management and Accounting)   |  From Routledge. I was recommended this book by a dear friend of mine.

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