[PDF.81pi] The Quintessence of Marketing: What You Really Need to Know to Manage Your Marketing Activities (Quintessence Series)

The Quintessence of Marketing: What You Really Need to Know to Manage Your Marketing Activities (Quintessence Series)

[PDF.zy22] The Quintessence of Marketing: What You Really Need to Know to Manage Your Marketing Activities (Quintessence Series)

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 | #3392754 in eBooks |  2014-07-02 |  2014-07-02 | File type: PDF

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||From the Back Cover||What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are onl

What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs.

In this book the authors develop the Quintessential ...

You easily download any file type for your device.The Quintessence of Marketing: What You Really Need to Know to Manage Your Marketing Activities (Quintessence Series)   |  Nils Bickhoff, Svend Hollensen, Marc Opresnik. I really enjoyed this book and have already told so many people about it!

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