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The Psychology of the Asian Consumer
From Routledge
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| #2518417 in eBooks | 2015-07-03 | 2015-07-03 | File type: PDF||About the Author|
Leonard Lee is Associate Professor, National University of Singapore
Bernd Schmitt is the Robert D. Calkins Professor of International Business at Columbia Business School and Visiting Professor, ACI and Nanyang Technological U
Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is esp...
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