[PDF.02ni] The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration. Product integration is mixing a commercial message in with the...

You can specify the type of files you want, for your device.The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion   |  From Routledge. I was recommended this book by a dear friend of mine.