[PDF.46se] The Professional's Guide to Business Development: How to Win Business in the Professional Services
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The Professional's Guide to Business Development: How to Win Business in the Professional Services
Stephen Newton
[PDF.vc74] The Professional's Guide to Business Development: How to Win Business in the Professional Services
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| #2485674 in eBooks | 2012-12-03 | 2012-12-03 | File type: PDF||0 of 0 people found the following review helpful.| Waste of time|By Robert Ellis re@elliscpa.us|if you've been in business for any time at all, there is nothing new in this book. I knew better than to buy it, but foolishly bought it anyway. If you are new to business, everything in this book in intuitive. You'll gain no competitive advantage by buying this book. Play a few games of chess instead and you'll learn more.|0 of 0||
"[A]n excellent articulation of what really causes clients to buy professional services…this book contains some key insights which make it extremely useful for lawyers and other professionals."
When buying professional services, most clients will assume that you are competent in your field. They are therefore not hiring you primarily on the basis of your expertise, but on factors such as price and whether they want to do business with you. To minimize the issue of cost, you need to ensure that the benefits of working with you are clear to your customers. You need to move from transactional relationships towards partnership ones, and you need to identify the rig...
You easily download any file type for your device.The Professional's Guide to Business Development: How to Win Business in the Professional Services | Stephen Newton. A good, fresh read, highly recommended.
