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| #2756055 in eBooks | 2005-11-28 | 2005-11-28 | File type: PDF||54 of 54 people found the following review helpful.| Good for First Venture into Product Management|By Michael J Webb|This book is a good first step into product management (even though I tend to be partial to textbooks). It covers a wide spectrum of the topic. Unfortunately, this wide coverage and the book's short length (254 pages) means that at times it tends to be a bit too general. If you are looking for a very specif|From the Back Cover||Renowned for offering detailed and valuable guidance to all product managers, regardless of market or industry, The Product Manager’s Handbook has been extensively revised and updated for today’s changing business landscap
Previous editions sold more than 17,000 copies
Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives
Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels
You can specify the type of files you want, for your gadget.The Product Managers Handbook, 3E | Linda Gorchels. Just read it with an open mind because none of us really know.
