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The Pragmatic MBA for Scientific and Technical Executives

Bertrand C. Liang




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 | #3109709 in eBooks |  2012-10-05 |  2012-10-05 | File type: PDF

|| ||"If you're a scientist or engineer with typical technical training, you probably have not learned much about business.  And, if you are now working for a technical business, you may be very confused about some of your company's business decisions. 

This primer enables professionals with technical expertise to collaborate with their business-side colleagues.  Emphasizing brevity and clarity, it gives technical staff answers to their most pressing questions about economics, finance, marketing, strategic decision-making, accounting, management, and related subjects.  It does not offer condensed 1st year MBA courses; instead, it presents streamlined concepts and insights that are&n...

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