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The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! )

Matthew W. Ragas, Bolivar J. Bueno




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 | #1242310 in eBooks |  2011-02-09 |  2011-02-09 | File type: PDF

||0 of 0 people found the following review helpful.| Meh...|By Brooke Pash|I only read this for a class. It was alright, hardly revolutionary in my mind. I liked how they showed real examples for each of their points however I felt like there was more filler than actual substance to the book. It was an easy read for a business book though. I think that someone without much of a marketing background would find it more benefici| |Praise for The Power of Cult Branding:|"Who wants a cult brand? After reading The Power of Cult Branding, you are going to want to create one as soon as possible. The logic, the strategies, and the tactics are spelled out for you in comprehensive

Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products—with the right combination of positioning and branding—take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral marketers? Can your company harness the power of cult branding without blowing a fortune on advertising?
Acc...

You can specify the type of files you want, for your device.The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! )   |  Matthew W. Ragas, Bolivar J. Bueno. I really enjoyed this book and have already told so many people about it!

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