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The Portable MBA in Marketing (The Portable MBA Series)
Charles D. Schewe, Alexander Hiam
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| #936588 in eBooks | 2008-05-02 | 2008-05-02 | File type: PDF||0 of 0 people found the following review helpful.| Great overview.|By Alexander Yates|This is a great overview. Pretty comprehensive. It would great if this were updated and available as audiobook, kindle and book|0 of 0 people found the following review helpful.| Four Stars|By Ben|Just what was needed to get through class.|0 of 0 people found the following review helpful.|<|From the Inside Flap|Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the prim
Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success is a consistent focus on and attention to custom...
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