[PDF.82po] The Political Economy of City Branding (Routledge Advances in Regional Economics, Science and Policy)

The Political Economy of City Branding (Routledge Advances in Regional Economics, Science and Policy)

[PDF.yq88] The Political Economy of City Branding (Routledge Advances in Regional Economics, Science and Policy)

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 | #2987791 in eBooks |  2014-02-24 |  2014-02-24 | File type: PDF

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||About the Author||Ari-Veikko Anttiroiko is Adjunct Professor in the School of Management at the University of Tampere, Finland. His research areas include local governance, global intercity competition, e-government, public sector innovations, a

Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption. This competition takes place in an asymmetric field, with cities trying to find the best possible ways of using their natural and created assets, the latter including a naturally evolving reputation or consciously developed...

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