[PDF.10pi] The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding
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The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding
Jacquelyn Ottman
[PDF.na20] The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding
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| #178353 in eBooks | 2011-02-14 | 2011-02-14 | File type: PDF||3 of 3 people found the following review helpful.| good for beginners, little higher level analysis on sustainable marketing|By Antoaneta Popova|I bought the book after reading the excellent reviews written about the book. I have to say Ottman is great in marketing the book and her name. The book is easy to read as it is written in a language as if she is giving a presentation, so yes very easy to follow. But I found the book h||An invaluable guide to businesses that seek to lead and prosper. --Peter Senge, author of The Fifth Discipline
|Ottman's done it again. Jacquelyn doesn't just have her finger on the pulse of green marketing, she is the pulse. She cuts the ubiqu
Green products have been around since the 1970s, but it’s only in recent years that they’ve become ubiquitous. It’s not because consumers suddenly prize sustainability above all. It’s because savvy green marketers are no longer trying to “sell the earth”—instead they’re promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasi...
You easily download any file type for your gadget.The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding | Jacquelyn Ottman. I was recommended this book by a dear friend of mine.
