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| #2645475 in eBooks | 2008-05-12 | 2008-05-12 | File type: PDF|||“ ‘Should we improve customer experience or reduce channel costs?’ Through the breakthrough concept of channel chains, this influential team shows how we can do both at the same time, with startling results. A wake-up call that's useful, fres
While innovation in products and services continues apace, today’s competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We find ourselves in a multi-channel world.
This book is drawn from the experience of major companies such as IBM, First Direct, Taylor Woodrow and...
You can specify the type of files you want, for your device.The Multichannel Challenge | Hugh Wilson, Rod Street, Lindsay Bruce. A good, fresh read, highly recommended.
