[PDF.81lu] The Moral Compass of Public Relations (Routledge Research in Public Relations)

The Moral Compass of Public Relations (Routledge Research in Public Relations)

[PDF.ch93] The Moral Compass of Public Relations (Routledge Research in Public Relations)

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 | #3340739 in eBooks |  2016-10-04 |  2016-10-04 | File type: PDF

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||About the Author||Brigitta R. Brunner, Ph.D., is Professor in the School of Communication & Journalism at Auburn University, USA. Her first edited volume, Creating Citizens: Liberal Arts and Community & Civic Engagement in the Land-grant Tradition, was pu

The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to how people do their jobs. In actuality, emphasis should move beyond professional codes of ethics to include general morality and citizenship. Currently, as the profession receives greater scrutiny, it is important to be aware of the value of public relations in the communi...

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