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The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World

Lisa Nirell




[PDF.gp08] The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World

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 | #1513408 in eBooks |  2014-09-29 |  2014-09-29 | File type: PDF

||3 of 3 people found the following review helpful.| Zen and the Art of Marketing|By Jim Tenuto|Really, 4.5 stars.

Lisa Nirell’s new book, THE MINDFUL MARKETER, is an ambitious project. She blends Eastern philosophy/practices with Western pragmatism to challenge Chief Marketing Officers (CMOs) to become more mindful. Twenty-two chapters, a few absolutely provocative and interesting, and others practical to the| ||"In this fast-paced, high powered, tech-driven economy, mindfulness is a competitive advantage. In The Mindful Marketer, Lisa Nirell helps you align hearts, minds, and actions. This is the secret sauce to connecting with customers." - Guy Kawasaki, Chief evan

As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.



You can specify the type of files you want, for your gadget.The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World   |  Lisa Nirell. I really enjoyed this book and have already told so many people about it!

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