[PDF.43sq] The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing (Rotman-UTP Publishing)

The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing (Rotman-UTP Publishing)

[PDF.hv37] The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing (Rotman-UTP Publishing)

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 | #1260461 in eBooks |  2016-01-08 |  2016-01-08 | File type: PDF

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||2 of 2 people found the following review helpful.| The book about where the practice of political marketing is today.|By Customer|Bruce I. Newman, THE MARKETING REVOLUTION IN POLITICS, 2016 (First) ed., Rotman-UTP Publishing, University of Toronto Press, ISBN 978-1442647992

This book is a masterpiece providing a full account of methods known for developing political marketing strategies. It provides historical accou| ||“Structured around seven marketing lessons that Newman suggests can be adopted by any organization, the book sometime reads like a marketing textbook, but his interesting examples and insights will increase readers' understanding of future political cam

In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building.

The challenges facing a presidential campaign may be unique to the political arena, but the crea...

You easily download any file type for your device.The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing (Rotman-UTP Publishing)   |  Bruce I. Newman. Which are the reasons I like to read books. Great story by a great author.

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