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| #2257704 in eBooks | 2007-06-12 | 2007-06-12 | File type: PDF||0 of 0 people found the following review helpful.| Finally an up-to-the-minute viewpoint that is relevant and useful!|By J. Stevenson|I was given this book by a member of our company's senior leadership in preparation for a national meeting. As usual I dreaded the thought of pounding through another book of things that I have already done in my 20 years in marketing. But much to my surprise this book explored parts of the bus|From Booklist|Capon's well-researched and sophisticated foray into the best marketing practices might be relegated to the ho-hum category. After all, one could argue, the central theme—customers don't have t
The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That world is long dead, and customers now occupy that position. In this relentlessly globalizing economy, we live in a world of oversupply and underdemand, with too many suppliers chasing too few customers, offering more goods and services than the market can absor...
You easily download any file type for your gadget.The Marketing Mavens | Noel Capon.Not only was the story interesting, engaging and relatable, it also teaches lessons.
