[PDF.79ra] The Marketing Matrix: How the Corporation Gets Its Power – And How We Can Reclaim It
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The Marketing Matrix: How the Corporation Gets Its Power – And How We Can Reclaim It
Gerard Hastings
[PDF.xs67] The Marketing Matrix: How the Corporation Gets Its Power – And How We Can Reclaim It
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| #2842808 in eBooks | 2013-05-02 | 2013-05-02 | File type: PDF||||‘Gerard Hastings’ masterful and ground breaking treatise on marketing is nothing short of a map out of the desert leading us all to Jericho. His challenge to the consumptive nature of the developed world and the unveiling of the "big lie", that
In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation, notions like consumer sovereignty, customer service and relationship building are just corrosive myths that seduce us into quiescence, whilst furnishing big business with unprecedented power. Corporate Social Responsibility, the ultimate oxymo...
You can specify the type of files you want, for your gadget.The Marketing Matrix: How the Corporation Gets Its Power – And How We Can Reclaim It | Gerard Hastings. A good, fresh read, highly recommended.
