[PDF.47uu] The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices (Management for Professionals)

The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices (Management for Professionals)

[PDF.ev52] The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices (Management for Professionals)

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 | #1919267 in eBooks |  2016-04-29 |  2016-04-29 | File type: PDF

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||0 of 0 people found the following review helpful.| A comprehensive out-of-the box thinking guide!|By Walter Doelfel|This book is different. In a good way of ‘different’.
The first four chapters are, in my view, a paradigm shock. The author convincingly exposes his view on business purpose, on technical progress and on the technical orientation that Industrial Marketing must have. Then, somewhat oddly, a forth c|From the Back Cover|This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research

This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organization...

You easily download any file type for your device.The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices (Management for Professionals)   |  Claudio A. Saavedra. I was recommended this book by a dear friend of mine.

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