[PDF.04wa] The Marketing / Accounting Interface (Key Issues in Marketing Management)

The Marketing / Accounting Interface (Key Issues in Marketing Management)

[PDF.df30] The Marketing / Accounting Interface (Key Issues in Marketing Management)

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 | #2953456 in eBooks |  2013-09-13 |  2013-09-13 | File type: PDF

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||About the Author||Robin Roslender is Professor of Accounting and Finance at the University of Dundee, UK, where he is also Director of Research in the School of Business. He pursues research interests in both mainstream and critical accounting,

When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The risk of this situation occurring is inevitably present when those with different professional backgrounds and roles are working in accordance with their own norms.

In his seminal 1956 paper on general systems theory, the economist Kenneth Boulding referred to the phenomenon of "speciali...

You easily download any file type for your gadget.The Marketing / Accounting Interface (Key Issues in Marketing Management)   |  From Routledge.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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