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The Manager's Guide to Distribution Channels (General Finance & Investing)

Linda Gorchels, Edward Marien, Chuck West




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 | #474732 in eBooks |  2004-05-22 |  2004-05-22 | File type: PDF

||2 of 2 people found the following review helpful.| Very good business book|By Peter H.|As a channel manager who is eager to gain more practical knowledge, this book tells me a lot of practical methodology of managing distributors. It's a book with good balance of theory and practice, which is precisely what I need at this stage.|3 of 3 people found the following review helpful.| Common Sense Approach|From the Back Cover||Valuable tools to manage and maximize each link in your firm's "go-to-market" chain |In today's every-penny-counts, globally competitive business arena, effective management of distribution channels is vital to a firm's competitive su

Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give manage...

You easily download any file type for your device.The Manager's Guide to Distribution Channels (General Finance & Investing)   |  Linda Gorchels, Edward Marien, Chuck West. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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