[PDF.28ng] The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day

The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day

[PDF.kh67] The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day

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 | #1809846 in eBooks |  2009-11-06 |  2009-12-31 | File type: PDF

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||0 of 0 people found the following review helpful.| The Greatest for Teaching Market Plan|By Fred J. Martin, Jr.|The book is comprehensive, walks the reader through the definitions and covers the broad scope of marketing. It provides step by step the key elements to put together a marketing plan and covers the scope of presenting. I bought it for my daughter, Laurie Martin, who is experienced in marketing and raves about the sco| ||||About the Author|Steve Lance and Jeff Woll are partners at Unconventional Wisdom, a creative resource group. Lance was formerly a creative director with Della Femina, Travisano & Partnersand creative director of NBC.

A step-by-step guide to creating an actionable marketing plan-fast

A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse.

What's the solution? According to Paul Kurnit and Steve Lance, it's not about copying someone else's cookie-cutter plan, or retreading your own...

You can specify the type of files you want, for your device.The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day   |  Paul Kurnit, Steve Lance.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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