[PDF.36au] The Influence of Values on Consumer Behaviour: The value compass

The Influence of Values on Consumer Behaviour: The value compass

[PDF.sf61] The Influence of Values on Consumer Behaviour: The value compass

The Influence of Values  Erik Kostelijk epub
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 | #2992172 in eBooks |  2016-08-05 |  2016-08-05 | File type: PDF

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||About the Author||Erik Kostelijk is Senior Lecturer of Marketing at the International Business School of the University of Applied Sciences in Amsterdam, the Netherlands. Next to that, he works as Project Leader Research for Marklinq, the resear

Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in marketing theory. The Influence of Values on Consumer Behaviour aims to bridge the gap between the conceptual progress of values in psychology, and the current practice i...

You can specify the type of files you want, for your device.The Influence of Values on Consumer Behaviour: The value compass   |  Erik Kostelijk. A good, fresh read, highly recommended.

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