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The influence of advertisers on editorial content: A Case Study

Sebastian Plappert




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 | #4361823 in eBooks |  2010-07-27 |  2010-07-27 | File type: PDF

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Seminar paper from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, Macquarie University, course: ICOM 891 Communication Research Methodologies, language: English, abstract: There are cases when commercial pressure on editors becomes very obvious; especially when it fails to succeed and becomes publicly known. This could either be because the advertiser not only threatens to, but actually does withd...

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