[PDF.05as] The Handbook of Persuasion and Social Marketing [3 volumes]

The Handbook of Persuasion and Social Marketing [3 volumes]

[PDF.hk80] The Handbook of Persuasion and Social Marketing [3 volumes]

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 | #4066972 in eBooks |  2014-12-17 |  2014-12-17 | File type: PDF

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|| |"More expansive and recent than The Sage Handbook of Social Marketing (2011), this set would be a valuable addition to any academic library's business collections. Summing Up: Highly recommended. Upper-level undergraduates through researchers/faculty. -

This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change.

• Includes contributions from scholars in the fields of marketing, psychology, health communications, sociology, environmental sustainability, economics, statistics, law, advertising, and journalism

• Explains how to plan a campaign to encourage and facilitate b...

You easily download any file type for your device.The Handbook of Persuasion and Social Marketing [3 volumes]   |  From Praeger. I really enjoyed this book and have already told so many people about it!

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