[PDF.91vs] The Global Market: Developing a Strategy to Manage Across Borders

The Global Market: Developing a Strategy to Manage Across Borders

[PDF.yb96] The Global Market: Developing a Strategy to Manage Across Borders

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 | #2535995 in eBooks |  2007-08-08 |  2007-08-08 | File type: PDF

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||From the Back Cover|Contributors include Rawi Abdelal, David J. Arnold, David Bell, Ernst R. Berndt, Pankaj Ghemawat, Stephen A. Greyser, Morten T. Hansen, Douglas B. Holt, Rajiv Lal, Daniel Litvin, Yu Liu, Arthur McCaffrey, Nitin Nohria, John A. Quelch, Ananth

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors t...

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