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| #2043984 in eBooks | 2015-12-17 | 2016-02-04 | File type: PDF|||“I was impressed and delightfully surprised with the Future of Branding. It is a senior marketing executive’s bible for rigorous thinking and analysis for growth and profitability. It provides a vital range of systematic frameworks and techniques f
New ideas change the world. From social movements to scientific discovery the power of an idea is to reshape the world, who we are, and how we live. Changes in the increasingly dynamic competitive environment require a focus on what should be done, not just what is currently done. The inspiration for this book is to provide an outlet for cogent ideas that will help managers build and maintain brands in the future marketplace.
You can specify the type of files you want, for your gadget.The Future of Branding | From Sage Publications Pvt. Ltd. A good, fresh read, highly recommended.
