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The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications

Marc H. Meyer




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 | #963118 in eBooks |  2007-06-04 |  2007-06-04 | File type: PDF

||0 of 0 people found the following review helpful.| I'm a happy customer.|By Ashley|Arrived as expected. I'm a happy customer.|0 of 0 people found the following review helpful.| Five Stars|By Customer|Great book!|0 of 1 people found the following review helpful.| Innovate or Die!|By Subrata Chattopadhyay|This was the prescribed| ||"Professor Meyer's Fast Path framework is an essential tool for developing and commercializing new product lines from within a corporation. We have used this approach at Masterfoods USA and have found it invaluable in creating the process and culture needed f

Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished thorugh product line renewal and new service development is essential to the long-term vitality of business across industries.

The Fast Path to Corporate Growth takes on the c...

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