[PDF.05mi] The Fall of Advertising and the Rise of PR

The Fall of Advertising and the Rise of PR

[PDF.ct23] The Fall of Advertising and the Rise of PR

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 | #738068 in eBooks |  2009-03-17 |  2009-03-17 | File type: PDF

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||2 of 2 people found the following review helpful.| More of the same...|By Tom McCuin|"The Fall of Advertising and the Rise of PR," the 2002 offering from marketing experts Al and Laura Ries, is not a bad book for young entrepreneurs looking for simple advice on promoting a startup. As a serious business text, it falls far short.

The Rieses promise a new angle on their tried-and-true formula. Disappointingly, "The Fal|.com |In The Fall of Advertising and the Rise of PR, longtime marketing strategist Al Ries and his daughter/business partner Laura Ries offer solid arguments championing the latter over the former for modern-day brand building. Such a stance is hardly ne

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.

Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising.

Using in-depth case histories of s...

You can specify the type of files you want, for your device.The Fall of Advertising and the Rise of PR   |  Al Ries, Laura Ries. A good, fresh read, highly recommended.

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