[PDF.65on] The Entrepreneur's Guide to Marketing (Entrepreneur's Guides (Praeger))

The Entrepreneur's Guide to Marketing (Entrepreneur's Guides (Praeger))

[PDF.ub85] The Entrepreneur's Guide to Marketing (Entrepreneur's Guides (Praeger))

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 | #2634838 in eBooks |  2008-11-30 |  2008-11-30 | File type: PDF

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||About the Author||Robert F. Everett, PhD, teaches marketing at Kutztown University in Pennsylvania. He has also taught at Johns Hopkins University and the University of Maryland, College Park. Besides working as an independent business consultant, Dr. Eve

Marketing often scares entrepreneurs. They've sweat buckets coming up with a valuable product or service, and now they have to sell it? Won't it sell itself? No. But, as marketing expert Bob Everett shows, marketing is just not that hard. At some level, entrepreneurs know that. They know what appeals to them and what leaves them cold. They know when a person or marketing claim is trustworthy, and they know when claims are exaggerated. Yet when it comes to marketing th...

You easily download any file type for your device.The Entrepreneur's Guide to Marketing (Entrepreneur's Guides (Praeger))   |  Robert F. Everett. A good, fresh read, highly recommended.

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