[PDF.76qf] The Customer of Tomorrow: Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations (Knowledge@Wharton Essentials)
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The Customer of Tomorrow: Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations (Knowledge@Wharton Essentials)
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[PDF.dx41] The Customer of Tomorrow: Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations (Knowledge@Wharton Essentials)
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| #723298 in eBooks | 2015-04-28 | 2015-04-28 | File type: PDF||1 of 1 people found the following review helpful.| Five Stars|By Customer|Simple, fundamental ideas, well presented
With consumer decisions being made at increasing speed, and the time it takes to win wallet-share rapidly shrinking, how can you prepare?
Today’s customer has more access to information and influencers, at a click or swipe, than ever before. The speed at which consumer decisions are made keeps increasing, and the time it takes for battles over wallet-share to be won or lost is shrinking rapidly. Every fundamental assumption about customers...
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