[PDF.70ex] The Conversation Manager: The Power of the Modern Consumer, the End of the Traditional Advertiser
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The Conversation Manager: The Power of the Modern Consumer, the End of the Traditional Advertiser
Steven Van Belleghem
[PDF.hb29] The Conversation Manager: The Power of the Modern Consumer, the End of the Traditional Advertiser
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Marketing professionals: sales, account, marketing, and brand managers; senior marketing executives; general management; and HR management.
Mobile devices, new digital technologies and the increasing popularity of social media all contribute to the ever-growing gap between internet-savvy consumers and traditional means of advertising. With the old tried and tested techniques no longer being effective, marketers, who do not want to fall behind, need to find novel ways to engage with the new-sprung breed of consumers. To do this, learning to listen and communicate with your consumers is critical.
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