[PDF.54gu] The Content Trap: A Strategist's Guide to Digital Change

The Content Trap: A Strategist's Guide to Digital Change

[PDF.vk17] The Content Trap: A Strategist's Guide to Digital Change

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 | #48119 in eBooks |  2016-10-18 |  2016-10-18 | File type: PDF

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||9 of 10 people found the following review helpful.| It's brilliant. Very simple in its fundamental concepts|By Customer|This is a book that basically explains everything you need to know about the digital revolution over the last twenty years -- and to understand what's about to happen next. I didn't fully know what to expect picking it up -- it is long, and I did not know if I would understand all of it. But I work in media,| |“The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of

“As Bharat Anand shows in this eminently readable book, connections are now more important than content.”—Daniel H. Pink, author of Drive and To Sell Is Human

Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.

Companies everywhere face two major challenges today: ...

You can specify the type of files you want, for your gadget.The Content Trap: A Strategist's Guide to Digital Change   |  Bharat Anand. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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