[PDF.16mw] The Connected Customer: The Changing Nature of Consumer and Business Markets
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The Connected Customer: The Changing Nature of Consumer and Business Markets
From Routledge
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| #3204942 in eBooks | 2011-01-19 | 2011-01-19 | File type: PDF||||"The mantra of marketing practice today is connectivity--creating deeper connections with customers to enhance brand equity, generate more loyalty, develop new products, and achieve other goals. This book features research by some of the world's best acad
In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly con...
You can specify the type of files you want, for your device.The Connected Customer: The Changing Nature of Consumer and Business Markets | From Routledge.Not only was the story interesting, engaging and relatable, it also teaches lessons.
