[PDF.83gg] The Community Manager's Playbook: How to Build Brand Awareness and Customer Engagement
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The Community Manager's Playbook: How to Build Brand Awareness and Customer Engagement
Lauren Perkins
[PDF.yw04] The Community Manager's Playbook: How to Build Brand Awareness and Customer Engagement
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| #1052023 in eBooks | 2015-01-05 | 2015-01-05 | File type: PDF||0 of 0 people found the following review helpful.| Get this book! You will definitely use it!|By Jade Tran|Such a great strategic AND tactical guide to community management. In a field that's only beginning to gain traction (though awesome community managers and leaders have been blazing the trail for quite some time now), I would recommend this to new and current CMs, and to teams even thinking a little bit about their communi|About the Author|Lauren Perkins is a motivational coach, digital evangelist, and brand marketer who devotes her energy to helping individuals and companies unearth and implement solutions that will make a difference in their businesses and lives. After beginning
Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts. Companies now have the unprecedented opportunity to integrate their brand’s messagi...
You easily download any file type for your device.The Community Manager's Playbook: How to Build Brand Awareness and Customer Engagement | Lauren Perkins.Not only was the story interesting, engaging and relatable, it also teaches lessons.
