[PDF.36ht] The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success (Personal Finance & Investment)
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The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success (Personal Finance & Investment)
Duane Knapp
[PDF.nj70] The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success (Personal Finance & Investment)
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| #1414820 in eBooks | 2008-04-13 | 2008-04-23 | File type: PDF||0 of 0 people found the following review helpful.| A book for people serious about branding.|By T. Ensign|I ordered The BrandPromise before I had even finished reading Duane E. Knapp's first book, The Brand Mindset. As a statistical research analyst who had been asked to assist an internet start-up company with it's branding I needed to get up to speed on current branding practices. After checking out other books on the subject|From the Back Cover||Praise for |The BrandPromise |“As the world's largest owner of private golf and dining clubs, we strongly recommend the 'BrandPromise® Philosophy.' Without a genuine promise most businesses are likely to find themse
Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise®, his secret formula for becoming a Genuine Brand. Making the right promise, keeping it, and fulfilling your BrandPromise commitment will transform your business or organization into a “one-of-a-kind” brand that customers, employees, and shareholders will trust and support for years to come.
“A brand's promise is the new currency for success...
You can specify the type of files you want, for your gadget.The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success (Personal Finance & Investment) | Duane Knapp. I was recommended this book by a dear friend of mine.