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The AMA Handbook of Public Relations
Robert L. Dilenschneider
[PDF.ye68] The AMA Handbook of Public Relations
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| #1840180 in eBooks | 2010-02-17 | 2010-02-17 | File type: PDF||5 of 5 people found the following review helpful.| Provides tactics for keeping up digitally and will help you become competent as a PR professional in the 21st century.|By Jeff Lippincott|I loved it. Impressive. I won't say it is a "detailed" handbook to use to actually become expert at PR in the 21st century. But it is a wonderful book that covers the following:
>>New media [Web sites, blogs, & mircoblogs] >>O||
"Author and communications expert Dilenschneider... offers a well-researched and thorough guide to the constantly evolving, ever expanding public relations industry, laying the groundwork for PR profession
Foreword by Maria Bartiromo
Public relations was among the first industries to harness the power of the Internet. As a medium for corporate communications, branding, product information, and more, the Web's value was readily apparent. But the Internet is a double-edged sword whose perils are every bit as important to control. The AMA Handbook of Public Relations is written to help professionals merge their traditional and Web-based campaigns wh...
You can specify the type of files you want, for your device.The AMA Handbook of Public Relations | Robert L. Dilenschneider. I really enjoyed this book and have already told so many people about it!
