[PDF.51hk] The Advertising Effect: How to Change Behaviour

The Advertising Effect: How to Change Behaviour

[PDF.xb94] The Advertising Effect: How to Change Behaviour

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 | #150215 in eBooks |  2014-05-28 |  2015-01-16 | File type: PDF

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||1 of 1 people found the following review helpful.| Solid Gold|By DW|I have a mobile tech startup serving marketing/advertising teams from agencies, brands, and retailers alike. No one on our team has a background in advertising or working at an agency so the conversations we have with clients can sometimes be challenging. This book has been an amazing discovery because it helps us get in the mind of the marketer/advertiser/agen|About the Author|No Bio

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Want to know how to influence other people’s behaviour?

In "The Advertising Effect", respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational p...

You can specify the type of files you want, for your gadget.The Advertising Effect: How to Change Behaviour   |  Adam Ferrier, Jennifer Fleming. I was recommended this book by a dear friend of mine.

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