[PDF.19ue] The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications

The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications

[PDF.lz33] The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications

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 |  1999-02-10 |  2012-07-05 | File type: PDF

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||0 of 0 people found the following review helpful.| A thorough A-Z procedural guide|By D. Banici|This book is not only thorough in the detailed approach, but also filled with advice from the author's experience. From direct marketing to infomercials, almost anything you would want to know as a starter or seasoned advertising agency professional is covered here. There are two Advertising books I wish I read 15 years ago. This is|About the Author||John Philip Jones entered academe in 1981 after a 25-year career in advertising with J. Walter Thompson in Europe, is a tenured Professor in the Newhouse School at Syracuse University, and was Chairman of the Advertising Department for s

This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising.

The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single...

You can specify the type of files you want, for your gadget.The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications   |  John Philip Jones. A good, fresh read, highly recommended.

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