[PDF.83co] The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy
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The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy
Adrian C. Ott
[PDF.ou91] The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy
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| #573964 in eBooks | 2010-07-25 | 2010-08-10 | File type: PDF||3 of 3 people found the following review helpful.| A must-have book for any executive, consultant or marketer who needs to remain relevant and connected to customers|By Sherry J. Prescott|In today's society, a marketer's challenge is to connect with a customer that is moving as fast as our technologies are. With customers being bombarded by constant information from digital technologies, it's evident that our customer is alway|From Publishers Weekly|Remember the old adage "time is money"? It's outdated, argues Ott, a consultancy firm CEO; time is now much more important than money to consumers. It is also a consistently overlooked and misunderstood factor driving buying decisions, and
Time is not money. Time is more important than money.
Today's customers are overwhelmed, overworked, and overstressed, and it seems that everyone--from CEOs to soccer moms--is short on time and inundated with information. As a result, despite the availability of 24/7 commerce and countless ways of engaging people in our multiscreen (mobile, TV, and PC) economy, companies find it more difficult than ever to claim even a fraction of the 1,440 minutes in their cu...
You easily download any file type for your gadget.The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy | Adrian C. Ott. Which are the reasons I like to read books. Great story by a great author.
