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The $10 Trillion Prize: Captivating the Newly Affluent in China and India

Michael J. Silverstein, Abheek Singhi, Carol Liao, David Michael




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 | #957376 in eBooks |  2012-09-11 |  2012-09-11 | File type: PDF

||1 of 2 people found the following review helpful.| The perfect graduation or holiday gift!|By Sophie's Choice|This is not just an ordinary book about doing business in China and India. It's an inspiring call to action, particularly for young people. The authors show how by the end of the current decade China and India will offer a $10 Trillion Prize by way of their ever booming consumer markets. Behind that major market forc| |
As seen in The Wall Street Journal, Fortune magazine, Forbes.com, Bloomberg TV, Businessweek, The Economist, and BBC Radio||“enjoyable, informative, and timely book.” — Indian Journal of Economics & Busines

Meet your new global consumer

You’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?

Do you know that:
• There will be nearly one billion middle-class consumers in China and India within the next ten years?
• More than 135 million Chinese and Indians will graduate from college in this timeframe, compa...

You easily download any file type for your gadget.The $10 Trillion Prize: Captivating the Newly Affluent in China and India   |  Michael J. Silverstein, Abheek Singhi, Carol Liao, David Michael. A good, fresh read, highly recommended.

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